Marketers are not soloists.
Great marketing is a group effort of direction, communication, inspiration, collaboration and teamwork.
Carolyn Cole-Schweizer
Marketing & Communications
A Bay Area native, I got my start working for Apple, Nortel Networks and WebEx. Now in Sonoma County, I’ve owned a successful floral business, managed large donor events for an educational nonprofit and led a dynamic marketing team at a local community bank. My skills include branding, communications, events, social media, content development, and leadership.
I’m also a soloist…the singing kind, not marketing.
CREATIVE DESIGN
ART DIRECTION
COPY WRITING
WEB CONTENT
DIGITAL MEDIA
COMMUNICATIONS
TRADE SHOWS
Latest Projects
Launched multi-pronged, hyper-local marketing initiative featuring business customers in signage, digital/print ads and social media to promote and support them and to engage and attract new ones.
Fundraiser online auction chair. Wrote copy, sourced imagery and built online auction using Givergy platform.
Other Interests
When I'm not working on a marketing project, you’ll find me singing, traveling, supporting local theatre, and writing fragrance reviews for my Instagram account @scentjean.
Experience
Marketing Services and Team Leadership
Exchange Bank
2021 - 2024
Digital and print advertising, campaigns, brand strategies, communications, copywriting, web content, events, team leadership.
Communications and Social Media
Exchange Bank
2016 - 2021
Content creation and campaigns for social media, website, corporate communications and public relations to build brand awareness.
Donor and Alumni Relations and Events
Santa Rosa Junior College Foundation
2012 - 2016
Foundation communications, operations and board support. Major event planning and production to promote donor and alumni engagement.
Desktop Publishing and Web Content
Bethlehem Lutheran Church
2009 - 2012
Desktop publishing, website, social media, event management and communications.
Operations, Branding, and Events
Henry’s Flowers & Bridal Boutique
2006 - 2009
Business owner. Branding, sales and marketing programs, web redesign and wedding event coordination.
Messaging and Sales Training
WebEx
2003 - 2006
Develop messaging, marketing programs, marketing collateral, sales support and training materials.
Branding and Demand Generation
Virtual Silicon
2001 - 2003
Demand generation and corporate trade shows. Drove rebranding project and managed web content.
Field Marketing and Trade Shows
Nortel Networks
1999 - 2001
Field marketing solutions, collateral and content development, trade show and vendor management.